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market research

Unique, flexible, methodically competent, and always focusing on the requirements and desires of our customers – that is Interrogare.

Data Science

Everything about multivariate analysis, proprietary approaches, data processing, automation, et cetera.

Customer

Everything about CX, segmentation, personas, customer satisfaction, et cetera.

Employees

Everything about employee surveys, employee satisfaction, et cetera.

Healthcare

Everything about our pharmaceutical research – topics, methods, target groups, bus, panel, et cetera.

Brand

Everything about image, awareness, implicit perception and measurement, differentiation, et cetera.

Product & price

Everything about product, price, preferences, portfolios, market shares, et cetera.

Communication & advertising impact

Everything about the impact of your communication and advertising.

Methods

Everything about our methods – whether tried and tested or newly developed.

Services

Everything about recruitment, data collection, reporting, management and analysis dashboards, et cetera.

Specialist article: “Segmentation and personas as the basis for real customer focus

The coronavirus pandemic has dramatically changed target groups’ behaviour, values, and needs. How does one deal with these changes? Enercity shows how segmentation and personas can form the basis of a customer-focused company. Dr. Melanie Fuljahn (Enercity AG) and Stefanie Sonnenschein have written about this in their current article “Bei den Bedürfnissen ansetzen” (“Starting with Needs”), published in the specialist magazine “markenartikel 1-2/22”. You are welcome to download it free of charge from our specialist articles.

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