Adaptive Conjoint Analysis (ACA)

Determining preference structures: A limited number of combinations of performance characteristics are evaluated, while the following combinations are the result of entries already made.


Understanding benefits, determining preferences: Pair comparisons of importance, first at characteristic level and then at expression level, enable the determination of utility values and clear preferences.

This is an Interrogare in-house development


Awareness, Trial, and Usage as well as Usage&Attitude studies focus on the use of products as well as basic needs in this regard.

Brand Cue Analyzer (BCA)

Testing brand design elements: The effectiveness and significance of visual elements of the packaging design are analyzed. To do this, a brand must be identified on the basis of individual elements that are shown one after the other. In this way, the importance of the individual cues can ultimately be determined.

This is an Interrogare in-house development

Brand Switching Model (BSM)

Wechselpotenziale erkennen, Markentreue prüfen: Six steps to identification – a selection of relevant providers, the recording of the relevant perception dimensions, the determination of the degree of fulfillment of the selected providers, their influence on the switching potential, the selection of the ultimately preferred provider and the creation of the relevant set.

This is an Interrogare in-house development

Choice-Based Conjoint (CBC) Analysis

Determining preference structures: Subjects choose their preferred one from different combinations of performance characteristics, and all potential combinations are queried (at least) once.

Competitor MindMap

Comparing associations: Subjective perceptions of competing brands are recorded by means of interactive web applications as mind maps – thus direct and indirect associations as well as the strength of associations and connections. An aggregation algorithm enables you to summarize and compare brand mind maps.

This is an Interrogare in-house development

Computer-Assisted Telephone Interviewing (CATI)

This is a classic computer-assisted survey which is conducted by telephone.

Computer-Assisted Web Interviewing (CAWI)

Surveys to which subjects are invited by e-mail or similar and can be completed purely online – regardless of the end device.

CONSAI (CONsumer Satisfaction Insights)

Analyzing customer satisfaction: A method that integrates numerous influencing factors, their interaction, relevance, probability of occurrence as well as effects of explicit and implicit perception, thus providing a complete overview of customer satisfaction and loyalty.

This is an Interrogare in-house development

Consumer MindMap

Recording associations: Subjective brand perceptions are recorded by means of interactive web applications as mind maps – thus direct and indirect associations as well as the strength of associations and connections. An aggregation algorithm enables the summary of all mind maps.

This is an Interrogare in-house development

Continuous Feedback Systems

Monitoring developments: Tool for the continuous measurement of customer satisfaction – from questionnaire design to technical implementation, analysis of the data and preparation of the results up to the derivation of recommendations for action.

Customer Journey / Touchpoint Analytics

Analyzing purchasing processes: All relevant information, advice and purchase impulse points are recorded as central key figures of a respective market environment, all decisive search, orientation and decision criteria and their share in the final purchase or use decision are mapped hierarchically.

Day/Week after Visit

Recording the effect of the communication one day or one week after a visit of a sales representative.

Decision Revealer

Understanding purchasing decisions: Recording of search processes and screening criteria during product selection within a fictitious, individually configurable online store.

This is an Interrogare in-house development

Driver Analysis/Penalty Reward Analysis (PRA)

Analyzing influences: Impact drivers and influencing factors on overall evaluations are determined, and effective levers and options for the derivation and evaluation of measures are identified.

Emotional Branding Monitor (EBM)

Recording emotions: Implicit measurement method which determines the emotional activation of a brand or product in terms of type and strength by recording the reaction times and thus enables an exact positioning of the emotional perception.

This is an Interrogare in-house development

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Group Discussion/Focus Groups

Qualitative survey method that can be conducted both on site and online.

HCP Omnibus

Omnibus survey for healthcare professionals in Germany, runs every month depending on capacity.

HCP Panel

Proprietary, hand-picked medical specialist panel characterized by personal care, communication on an equal footing as well as proven quality and very high response rates compared to other HCP panels.

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HCP Speed Panel

Quick responses to pressing questions within a week, overview of the results in real time via real-time dashboard.


Measuring brand image: Pair comparisons of important image-relevant characteristics enable the recording of the meaning and strength of emotional and functional aspects.

This is an Interrogare in-house development


Recording imagery: In a web application, subjects assign images that are perceived as suitable for a brand/advertising material/product and then evaluate them with regard to the strength and type of connection.

This is an Interrogare in-house development

In-Depth Interviews (IDIs)

Qualitative, personal conversation that can be conducted on site, by phone or online.

Information Display Choice Based Conjoint (ID CBC)

Determining preference structures: Information is selected according to perceived importance by clicking on it and is then compared in pair comparisons. Methods for searching for information and the importance of characteristics are recorded in this manner.

This is an Interrogare in-house development

Launch Tracker

Measure acceptance among target physicians in order to be able to derive potential optimization possibilities.


Measuring preferences: By specifying the subjectively best and worst variants of the respectively presented selection of characteristics, a differentiating ranking of preferences can be calculated.

Message Impact Monitoring

Analysis of the assertiveness, credibility and practical relevance of your communication in order to control your measures and content in a targeted manner.

Message Recall

The remembrance of communication content via different channels is determined.


Tracking your search for information: Subjects select relevant information without being able to make a complete product comparison - the detection and selecting behavior recorded in this manner provides meaningful insights into the search and selection strategies used.

This is an Interrogare in-house development

Multi-Purpose Segmentation

Differentiating groups: Individual perspectives (purposes) are first analyzed separately, clustered and then aggregated in the meta-clustering process. Generally meaningful and behaviorally-relevant patterns are thus revealed, and segments are much more differentiating and manageable.

This is an Interrogare in-house development

Myers-Briggs Type Indicator (MBTI)

Identifying target groups: Methods for psychological customer segmentation based on personality traits as well as for the design of tailor-made customer communication.

Online Eye Tracking

Understanding attention: Perception and orientation processes are tracked in static ads and websites via the mouse movement by sharply displaying only a circular area around the cursor. Further variants are possible.

Paper & Pencil Surveys

Classic survey tool via which subjects write their responses by hand.

Patient Share Monitoring

Recording the development of prescribing behavior, which changes are taking place and for what reasons.

Personal Interviews (F2F)

Personal interview, which can be both IDI and quantitative or a paper&pencil survey.

PSM+ (Price Sensitivity Meter)

Optimizing prices: Reliable determination of a price range within which lies the greatest expected acceptance for a product.

This is an Interrogare in-house development

Psychological Price Types

Identifying price types: Methods for the psychological determination of customer types based on existing predispositions in the following aspects:

This is an Interrogare in-house development

Qualitative Research

Personal research: Collection and evaluation of non-standardized data on the basis of open individual or group interviews, observations, documentation and diaries by experienced and trained qualitative experts.

Share of Voice

Measurement of the presence of a preparation based on the analysis of the proportion of prescriptions, communication content, etc.

Touchpoint Tracker

Continuous, proactive documentation of physicians of their contacts with the pharmaceutical industry.

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TURF+ (Total Unduplicated Reach and Frequency)

Optimizing combinations: Method for optimizing the reach of advertising and managing product portfolios by determining optimal combinations of communication tools/media/content or product properties.

This is an Interrogare in-house development


Measuring advertising impact: Accompanying campaign evaluation of the most important advertising impact KPIs in stationary and mobile environments on all relevant devices.

Volumetric Choice Based Conjoint (Volumetric CBC)

Considering purchase quantities: In order to determine price and product preferences for consumer goods that can be purchased in different units, quantity decisions are recorded instead of selection decisions. This is often also useful in the B2B context.

Web-Assisted Telephone Interviewing (WATI)

Survey method in which content is shared online during a telephone survey.