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Multi-Purpose Segmentation

Differentiating groups: Individual perspectives (purposes) are first analyzed separately, clustered and then aggregated in the meta-clustering process. Generally meaningful and behaviorally-relevant patterns are thus revealed, and segments are much more differentiating and manageable.

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Stefanie Sonnenschein Marketing & Communication stefanie.sonnenschein@interrogare.de +49 521 / 557 810-194

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Stefanie Sonnenschein Marketing & Communication stefanie.sonnenschein@interrogare.de +49 521 / 557 810-194
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