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Brand Switching Model (BSM)

Wechselpotenziale erkennen, Markentreue prüfen: Six steps to identification – a selection of relevant providers, the recording of the relevant perception dimensions, the determination of the degree of fulfillment of the selected providers, their influence on the switching potential, the selection of the ultimately preferred provider and the creation of the relevant set.

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Stefanie Sonnenschein Marketing & Communication stefanie.sonnenschein@interrogare.de +49 521 / 557 810-194

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Stefanie Sonnenschein Marketing & Communication stefanie.sonnenschein@interrogare.de +49 521 / 557 810-194
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